The Warner Bros logo is a classic design using simple animation (flying and rotating) to create a memorable sequence that introduces their films. The shield represents the family ties which bring the company together and also a symbol of strength. The colour gold gives the company the image of success and acts as a mark of quality for the films their company produces. The houses featured within the shield have the appearance of film studios and this gives the effect of working progress. The emblem being in the sky gives the company power and superiority.